I just got home from the Hellmann’s press event, where Billy Ray Cyrus helped announce their support of Feeding America.

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You can go to the Hellmann’s facebook page and build your own virtual sandwich. For every scrumptious sandwich you make, Hellmann’s will donate 7 lunches to Feeding America. For every friend on facebook you share it with, Hellman’s will donate an additional 7 lunches to charity. They had little kiosks at the event for you to try it on and I have to admit, it was actually kind of fun to build virtual sandwiches.

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I got to chat briefly with David Grossnickle (Food Band for NYC) and Shannon Babuto-Lewis (City Harvest) and was happy to know that the big display of food (with tons of Hellmann’s Mayo) on stage was all going to City Harvest.

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posted by jessica at 03:14 PM Filed under Events, News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.