A couple of weeks ago I went to the New York Produce Show for the second year in a row. It’s one of my favorite recurring events because of my love for all things fruits and vegetables; and especially for learning about new produce. The mom and daughter team (Karen & Alex) that represent second and third generation owner/operators of Frieda’s, the original specialty produce distributors, introduced me to a new product that just hit the market in November – Stoke’s Purple Sweet Potatoes. They are gorgeous and just as delicious!

Stoke's Purple Sweet Potato - with text

For obvious reasons, I fell in love. Just because I’m allergic to artificial food coloring doesn’t mean I don’t like color. Quite the contrary, I get uber-excited about naturally colorful foods. The picture above is the color of the Stoke’s Purple Sweet Potato raw. When you cook it, it becomes an incredibly deep purple, like those dark purple irises. It gets better! They are fantastic tasting! They have that very sweet and fruity flavor like a Garnet Yam (which is actually a sweet potato) and they are dense, close to that starchier yam texture that I love. It’s the best of both worlds.

Stoke's Purple Sweet Potatoes cut into shapes - edited

Imagine the possibilities!! I know I’ll work on other uses in the future but this time, I couldn’t help but love them just as they are, using Stoke’s recommended baking instructions: Coat with a little oil or butter and wrap in foil. Bake at 325 degrees F for 90 min. Then, I just let it cool enough to handle and cut 1″ slices and pushed cookie cutters through to cut cute shapes for Caya. Caya loved them and kept chanting “purple potato, purple potato, purple potato!”

Caya eating Stoke's Purple Sweet Potatoes

And because I loved it so much, I really wanted one of my readers to get to try these purple sweet potatoes so I asked Frieda’s, the fabulous specialty produce company, if they would do this give-away with me and they said “Yes!” If you don’t win, you can still find out where to buy it on Frieda’s website.

Stoke’s Purple Sweet Potato Give-Away:  All you have to do is leave a comment here (and a way for me to contact you) telling me what your favorite way of eating a sweet potato or yam is. Contest ends on Monday, January 7 at 2pm EST. One winner will be selected randomly shortly after.

The winner is Beth D. Congrats!!







*I did not receive any compensation for this post other than a few purple sweet potatoes to sample and photograph. I asked them to do this give-away!!

posted by jessica at 04:50 PM Filed under American, Give-Aways, Products, Un-Recipes. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.