This weekend, we were out in Long Island, so I got to stop in at Target. I’ve never had their own grocery brand, Archer Farms, before but my first experience was a good one. The Multigrain Cereal with Yogurt Cranberries is a blend of wheat, kamut, millet, brown rice, and oats. What’s kamut? We didn’t know either, but we looked it up and it’s a type of wheat that doesn’t even have a botanical classification yet. It was only registered as a plant variety 18 years ago. Ok, we’re pretty geeky for thinking this is cool but it does taste good.
The cereal is very lightly sweetened, airy and nutty, vaguely resembling Kashi cereals. The natural flavor (it is all natural) of a blend of grains contrasts nicely to tangy yogurt cranberries, and it gets pretty addictive.
I am addicted to Archer Farms baked potato chips. Addicted, I tell you. It is a sickness.
Archer Farms’ French Vanilla Almond Crunch is AMAZING. A-MA-ZING. 🙂
I really do love Target. For a big-box store they’re very appealing.
Soopling, I also bought Buffalo Wing Pretzels and Black Bean Jalapeno Tortilla Chips, which I haven’t opened yet.
MJ, I’m sure we’ll be trying more of their cereals from now on.
FYI Kamut brand grain is actually Triticum turgidum, subspecies turanicum, and it is also known as Khorasan wheat. “Kamut” is a trademarked name the grain is sold under to guarantee it is always organically grown, is always the original unmodified variety and that it contains certain high levels of proten, selenium and meets our quality specs! We test every field it is grown on. Not to mention it taste great. I love this cereal as well and we eat it at home! Thanks for the great blog. For more info you can go to http://www.kamut.com!
Cheers,
Tara Blyth
Kamut International
Tara, thanks for the clarification and for making a great product.
Funny, last night, I just noticed it it being used in The Bread Bible by Rose Levy Beranbaum.