A couple of weeks ago, I got a message from three guys, Nhon, Chucky, and TJ; apparently they had basically read my mind. We, on the east coast, are sick of waiting for the Kogi BBQ Truck to come here! The three friends took matters into their own hands and decided to launch their own Korean BBQ Truck in Jersey City as “The Krave”. I complained a whole lot about them not being in Manhattan, whined and sulked, but gathered up my strength last night and took the Path train to the Pavonia/Newport station. Lon and Janny picked me up since they were coming up from Folica’s Dayton, NJ office. The exact truck parking location hadn’t been announced yet on their site, however, in two serendipitous moments: first, Lon spotted their truck coming off Route 9 as he headed down 78. Humorously, Lon noted to Janny, “Wouldn’t that be funny if it was The Krave truck? IT IS!!!!” Then, after I was picked up, while we waited for The Krave’s site to update we spotted them again, but this time, we followed that bright green truck in hot pursuit.
As we drove, we realized Jersey City had several food trucks within just three blocks. We noticed Lucinda, Banana Leaf, and Taste of India…. score! We’d get four tastes for the price (well, travel time) of one.
Since The Krave needed time to set up, we actually tried Lucinda first, where our biggest complaint is the 25 minute wait. Isn’t the first rule of truck service, be fast? It’s not like there were many people on line either.
Lucinda’s Famous Fish Tacos didn’t seem to deserve any fame. It was drenched in sauce and the corn tortilla was a bit dry. For $3.50, it was skimpy looking.
The two meat tacos were filled more. The Fire-Grilled Skirt Steak was tasty, but pricey at $3.50 and the Chipotle chicken was forgettable and also over-priced at $2.75
While Janny and I were waiting forever for those tacos (did I mention: 25 MINUTES), Lon went half a block down to Taste of India and spoke with the Indo-Chinese vendor, who every patron knew by name. He told Lon all about how he was the first truck in the area, and how he had pioneered and battled for the rights to park there. He was telling the story to all that would listen, seeming a bit bitter about the new-comers.
In fact, it seems the street vendors are still under harassment in the area. While we waited for The Krave, two security officers (non-police) came up and forced them to move; causing them to loose several customers, including Janny). With a quick bit of research there are several online petitions being worked on to help the Jersey Food Trucks avoid harassment, such as this one and this one.
Back to Taste of India. For $5, Lon got a Chicken Tikka Kati (Kathi) Roll with nicely spiced, moist chunks of chicken. The wrap dough was fresh with a nice pull to it. The meaty filling was a reasonable quantity for the price, but it was notably under-seasoned.
Next we wandered diagonally across the street to, Banana Leaf, where there was quite a large group of Indians, waiting for food. Lon noted how at each cuisine there seemed to be a density of the related culture: Mexicans ordering at Lucinda, Indians at Banana Leaf and Taste of India, and Koreans at The Krave. Well, at this Indian stand, despite three guys working in there, it seemed rather slow.
The Pepper Chicken Kati Roll ($5) was a disappointment. It was nice that they used roti instead of tortilla to wrap the food, but there’s not much you can do to save dry chicken meat.
The Chickpea Kati Roll ($4.50) was a lot better. It was saucy, spicy, and bold, and again wrapped in the nice roti.
We finally headed back to The Krave truck, just in time. (As mentioned, others were less fortunate and didn’t get food before security chased them away.) We got one of each taco: kalbi, pork, and chicken. They all tasted as expected, sweet Korean BBQ meat chopped up and placed in a nice soft flour tortilla. (Good move guys. I like flour tortillas more than corn tortillas.) The onions and cilantro are nice as well with crisp flavors. They were simple, served with a perfect squeeze of lime, and good, and importantly, reasonable at $2.50 each.
The Kimchee Quesadilla can be made with any meat. I chose Kalbi. It’s a strangely good combination of flavors and I think I could get pretty addicted. The serving size is big and decently priced at $6.
The Krave Truck is pretty good and we’re glad we tried it, but it’s not special enough to go back for, considering the travel. However, on their third night on the road, they were beating the local competitors. Only time will tell if the food is good enough to get a cult following. I’m curious to see how it stacks up against The Kogi Truck, and we’ll soon know cause we’ll be in LA in September!
Overall, it was a fun night of truck hopping, which might be a cool casual date idea. It only takes about 15 minutes to get there from 14th street and 6th avenue, and I have to admit that it wasn’t that bad to leave the city.
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You should have called Stephen.
Jessica, this puts a new dimension on “Take Away” more like “Follow that van” Mind you, I’d do exactly the same!
Isn’t it funny how so many cultures basically have tacos?
I love tacos…
A skimpy “fusion” taco for $2.5 is NOT reasonable when there are taco stands dishing out $1.25 al pastor monsters.
Beyond the few exceptions (and it’s not like I’ve tried ‘em all), majority of truck vendors serve up mediocre food, no matter which coast they are located. The only truck that serves even remotely interesting food might be the India Jones Chow Truck: http://www.facebook.com/pages/Los-Angeles-CA/India-Jones-Chow-Truck/108675686908
SinoSoul, perhaps in LA, but in NYC, I haven’t seen anything less than $2 and they are usually smaller. But agreed that I haven’t had many good experiences with trucks in general. I’ll keep India Jones in mind and see if we squeeze it in to our 2 1/2 days in LA.
Indian truck!!!! We need to do a taste test of food trucks on the East coast versus ours here on the West. Honestly, we should move back to the South and start a revolution there. Fried chicken, mac & cheese, red velvet cake and pound cake late at night. Yum!
Downtown Jersey City is a perfect location for street truck vendors. It is unfortunate that they are still being harassed. I would love to see a Filipino food truck though considering that Manila Ave is only 2 blocks away from the waterfront.
I really enjoyed reading your post about New Jersey food trucks and perusing all of your really nice photos.
However, my wife a (medical professional) will NOT eat in restaurants (unless necessitated by travel or business), and we would NEVER eat anything from a ‘food truck’.
We are both VERY health conscious, and VERY particular about what we eat.
However, your blog is most interesting and informative.
Completely agree with your assessment of the Lucinda truck. They could be great, but fall really short. Maybe if they knocked a buck off of their prices, it would be worth a visit.
I wish Krave would come around Exchange Place during lunch. I’m sick of eating at Subway!!!
The Duo Dishes, bring that delicious truck over here.
Milford Equity Living, Manila Avenue? I might have to go back to Jerey City.
The Lucinda truck paved the way for all of these other newcomers and their food is still as delicious as ever. It must have been a lone off-night if the wait was actually that long. Their burritos are huge and still the best value out there. I ate at Krave and although the taco was decent, it was so skimpy…
Mexicans at Lucinda and the Indian truck – ha! it’s all rich white people with great taste for great food.
Hi fellow Jessica, according to Taste of India guy, he paved the way and his truck does look older. The Lucinda truck still looks pretty new. If I ever go out again, I’ll try the burrito but the tacos were skimpy and expensive.
Ben, we were only there for a few hours but we didn’t see many white people. We noticed a tons of Asians, dominated by Indian and Korean.
Hi other Jessica…I’ve been going to Lucinda since 2006 when they first opened in exchange place (where they serve lunch). Besides Nick & perri’s they were the first in the area, and the first to sell gourmet street food for sure. I hope all the trucks do well and obey the law of the land so they don’t get kicked out.
Also …. The Lucinda truck looks so new because it’s so clean!
The Krave was the winner.
Hi guys. It is so obvious that this whole article is fake and it was called up by the Krave to promote thier own business. At least dont play dirty games by discrediting other food trucks. It is ashame. There is no honor in it.
John, Seinfeld’s episode, “The Mom and Pop Store” comes to mind. Here is an excerpt:
KRAMER: Well, I saw Mom and Pop this morning, but when I went by the store on my way home? The place was empty. Everything is gone. Mom and Pop – vrooop – vanished.
JERRY: So all my sneakers are gone?
KRAMER: I’m afraid so. And that’s just the tip of the iceberg. I’ve been asking around – they didn’t even have any kids.
JERRY: Mom and Pop aren’t even a Mom and Pop?!
KRAMER: It was all an act, Jerry. They conned us, and they scored, big time.
ELAINE (amused): So. Mom and Pop’s plan was to move into the neighborhood…establish trust…for 48 years. And then, run off with Jerry’s sneakers.
So John, you’re saying, FoodMayhem (writers Jessica & Lon) started this food blog 3 1/2 years ago, gaining the trust of 50,000+ readers, just so that one day, we could discredit other food trucks because 3 guys e-mailed us and asked us to come try their Korean Taco Truck.
You can put it anyway you want. I just saw that it was VERY CHEEZY. Looking at the pics you posted you came there with the intention to promote Krave truck more than anything else and i dont see why not to support your 3 fellows.
That’s some road trip story
You must come to Calcutta to the home of kaati rolls
Was there anything you did like? When I read “I like flour tortillas over corn” that pretty much summed it up.
And to the doc that posted you would NEVER eat at a food truck, or hardly EVER eat in restaurants, you must both be a real joy to be around.
Kalyan, one day…
Skutch, please re-read the post and I don’t get your point about my preference for flour tortillas. Do you have preferences? chocolate or vanilla? strawberry or grape jelly? how do you like your coffee? or is everything equally tasty to you?
you have the right to whatever you want. I just didn’t get anything really positive about any of these trucks in your reviews. But then again, maybe that was the point.
Simply put, we reached out to FoodMayhem because of their unfiltered/unadulterated assessment of FOOD. We’d knew they would be brutally HONEST with their critiques. This risk was well worth it since this feedback would be critical for us. Mainly because priority #1 to us is to serve delicious food.
Thanks to FoodMayhem for “telling it like it is”, ALWAYS. And making that trip out Jersey City…
a FYI to all, JC is only 1 stop away from Manhattan, and truly is a “hidden gem”. We hope you guys become curious with the food trucks here in JC and visit our thriving and up & coming Newport & Grove St. neighborhoods.
Come by anytime, we’ll take you to the 300+ ppl Zepellen Hall Beer Garden then we can have some Korean Tacos
Food & Wine magazine and The New York Times ( both have well over FM’s “50,000 readers” both featured Lucinda as one of the top food trucks in the country (f&w) and the area (nyt) – that says a lot about the quality of the food, stellar attitude, work ethic and involvement in the community. They rock!
Krave Truck, I appreciate you naming yourselves when writing a comment instead of creating a fake name and writing some fluff. I wish others would do the same.
Keryn, care to link us to where Food and Wine Magazine or the NY Times actually says that about Lucinda? The two mentions I can find, NY TImes here and Food & Wine here don’t rank them in any way. Actually, in both articles, it’s not apparent if the writers have actually tasted any food from the truck.
Now Jess you actually prove my point of just promoting and supporting the Krave (i dont blame you because they are your friends)and discrediting others. I dont trust your posts anymore because they are corrupted. “Good job”.
So, upon stumbling across this new “Big Green Truck” next to Lucinda’s, on my regular jog, I decided to take a look at what was to be offered. To my amazement, I realized their is a such thing as a “Korean Taco”. The idea of fusing the delicate flavors of Korean inspired dishes, along with the delicious traditional mexican food is simply irresistablely mindbogging. I decided to try this new thing, since I tasted Lucinda’s before and just hated their service and overpriced food. I ordered two Korean Tacos ($2.50 each…WOW!!!) and was greeted with fast service with a smile. The meat in the tacos was called Kalbi short rib and it was seasoned with some type of korean spices and marinade. All in a fresh soft taco shell with onions and cilatro. THEY WERE THE BEST TACOS I EVER TASTED. All I can say is THANK YOU “Big Green Truck” for coming to Newport. Hope to see you again in JC…. JERSEY BOY!
Thanks, Irwin. You can track our where abouts in JC on twitter (www.twitter.com/thekrave) and facebook
Hi Jessica. You probably think that i would be mad at you for the comments and the post. But to be honest i really appreciate it because it made me to reevaluate certain things like my prices. You are right i want to work on it. As for the recipes i am confident that the tacos and burritos are tasty otherwise i wouldnot have hundreds of regular customers. The previous owner of the business has a master degree in culinary she graduated NYU. She knew how to put the ingredients so they would taste great. I with my husband bought the business three months ago and you know when we came with the truck to Newport residential area the first thing we did was to introduce ourselves to the guys working at Banana Leaf and Taste of India. We came with the intention to work together but not to try to be the winner or “kill” their business. We shouldnot seperate we should support each other. I will love to see people enjoy their lunch or dinner at any of our trucks let it be the indian or korean or mexican ones. Lets create the culture of street food business. Jessica you hepled me in working on our improvements. Lucinda loves you all.
FYI everyone who is reading. Lon and I just checked and John comes from the same IP address as Lucinda and Irwin comes from the same IP address as Krave Truck. They are both being dishonest and I will not support either truck anymore.
This blog is always honest and most people appreciate it but we also take a lot of crap for it, but still we are always honest, allowing all comments and arguments against us because that is what is most helpful to everyone out there. Both of you have disrespected our readers by lying.
Krave & Lucinda, you both should be embarrassed. I’m embarrassed for you. Instead of trashing each other, you should be focused on providing the best tasting food to the neighborhoods you service.
@Jessica Just because they come from the same IP address doesn’t mean that they are the same person. There are plenty of people in the Newport area that don’t secure their wireless networks and anyone can just jump on these networks, which are only assigned one IP address by their ISP. Same goes for the AT&T hotspot at Starbucks, which is also free.
Joe – You seem pretty tech savvy and smart. Perhaps you could prepare a statistical analysis of the likelihood of two people in the Newport area jumping on the same wireless network, debating food trucks on this blog. Don’t forget to multiply the percentages out to further reduce the incidence rate considering it happened twice (once for Lucinda/”John” and once for Krave/”Irwin”). Please site your data sources for full credit. Thanks for playing.
It has been fun reading this friendly banter. Can’t wait for you guys to come out here so we can try the Kogi truck together. Fish tacos are big out here too. There are also these little carts where you can get hot dogs wrapped in bacon, topped with sauteed onions and peppers.
I’ve eaten at Taste of India, Lucinda’s and Banana Leaf (and now I want to try The Krave). I’ve been very happy with their affordable, tasty alternatives to the bland, overpriced fare that is otherwise available. I really hate to hear that they are being harassed. Without them we might as well be eating lunch in Kansas.
Spodeworld, having eaten at three of them, which one do you like most? Are there particular menu items that are your favorites?
I just tried thekalbi with white rice from Krave and was a bit disappointed… there was so little meat and kimchee!! the plate was 4/5 filled with mushy white rice… You guys should use a little less water when cooking the rice and put some more meat/kimchee (and less rice). You can add onions to the meat so that it looks like it is more!
HA! good for foodmayhem to call out these fools at Kravetruck and Lucinda for messing with the comments. cheeseballs.
Jessica – well, I don’t really have a favorite, per se. It really depends what I am in the mood for. I don’t think that you’ll go wrong with any of them.
Despite what may or may not have gone down with the commenting, I implore you all to have some slack on the Krave guys. One of them is my older brother, and not only have they just started their business pretty recently, they have been super busy and still in the process of figuring things out. Posting a few combative words on a personal food blog shouldn’t deserve a death sentence-maybe a yellow card, but please, PLEASE give these guys another chance! Thanks!!
Wow, seems like there’s drama going on here. I just googled The Krave truck and after a few clicks I ended up here.
Regardless of the back-and-forth between the different camps, I have to say that I am a new fan of The Krave. My wife recently started bringing home these nice little treats and they are so full of flavor! I do wish, however, that they were a little bigger. I can eat these suckers with two bites!
Keep up the great work guys!
Btw, let’s keep it classy people and enjoy all the great eats! There’s enough hungry people to go around!
Much love,
Marvin
Jersey City
I personally can’t compare to the other food trucks, b/c Krave’s the only one I’ve tried so far, so they may be equally as good. They’re not on Columbus as regularly as the Krave, so I first tried it out of convenience. So I’ve been getting food from them for the past few weeks now and I have to say…I’m addicted! I agree the soft tacos could be a little larger, but then again you can’t really buy anything these days for $2.50, so no complaints here. You definitely get your money’s worth though with the kimcheedillas. You’ll have to wait around for a few minutes after you order while they cook them, but I believe that’s better than the alternative if they were pre-made and just kept warm. I usually get off the Path around 9 and so I’m rushing to the truck before they run out of food!
Side note: I love Jersey City for the abundance of so many ethnic food choices (and being a lot calmer than the city)…it really is a (fairly unknown/hidden) gem.
I didn’t even know there is the Korean BBQ truck in JC. Definitely will try it next week.
Great pictures of the food. Lots of variety in food types.
I use the Taco Loco iPhone app to track food trucks. Anyone here use it?
PB, don’t have an iphone…
hello all. I used to eat here few times, especially those tired days after work. Never had a clue these places could be so yuck !
I hope you read the recent article about Banana Leaf:
http://www.nj.com/news/jjournal/jerseycity/index.ssf?/base/news-9/1263367565121180.xml&coll=3
Some key phrases from the article to whet your appetite:
“We found mouse and rat droppings on the storage shelves where they were storing seasonings, rice and different food products”
“There were even mice droppings in the containers with food. They had a glass-door refrigerator. But the glass door was so grease-laden you couldn’t see inside”
I’ve only tried Krave and Lucinda and liked them both for their convenience, price, and fairly rapid service.
Banana Leaf has been shutdown by health inspectors.
http://www.nj.com/hudson/index.ssf/2010/01/post_59.html