Comments on: Little Lime Curd Cookies

By: Sophie

Sophie — Fri, 19 Jun 2009 21:29:25 +0000

OOOooh,….AAaaah,…these lovely filled lime curd cookies look to die for,…Yum Yum Yum! I bet they tasted fabulous!! Georgous !

I even would like to eat a few of them, now,…MMMMMMMMMM….

By: Bill G

Bill G — Fri, 19 Jun 2009 11:01:27 +0000

Uh ohhh, I just realized a huge flaw in your reasoning. Businesses tend to spend 10% of REVENUE to grow sales, but giving away 17% of doughnuts might only mean a very small percentage of revenue (the product itself may cost very little compared to other expenses of doing business – rent, labor, etc.). For example, at 7-Eleven the 96 ounce enormo soda only costs a little bit more than the 32 ounce tiny soda because the cost of soda is very small, once the sale is locked in, every extra penny justifies any reasonable increase in the amount of product sold. Perhaps the same reasoning applies to doughnuts. On the basis of cost alone, I do not think we can eliminate the Bill Dozen theory of running a bakery business.

By: Bill G

Bill G — Fri, 19 Jun 2009 04:46:35 +0000

THANKS LON, that’s why we read FoodMayhem!

By: Lon

Lon — Fri, 19 Jun 2009 04:04:46 +0000

Bill – Using linear regression I calculated the coefficients of the two datasets (standard Baker’s Dozen vs. Bill’s Dozen). Both are clearly linear (not logarithmic as you suggested) with R of 1.0 (highly accurate). Further, the Baker’s slope is 1.1705 while yours is 1.0837. This is a difference of 8%. Overtime, the difference is huge. For instance, if I bought 1000 doughnuts at the Baker’s rate, I’d get 1084, whereas in the Bill G’ bakery I’d get 1170, that’s quite a few extra calories.

The meaningful difference is that your approach provides twice the incentive as the existing approach and would likely bankrupt the bakery quickly. Consider that most businesses would give away up to 10% of their revenue in order to grow sales, this is seen in either commission, marketing, coupons, or both. Your suggestion indicates that you would give away over 17%.

By: Bill G

Bill G — Thu, 18 Jun 2009 11:43:38 +0000

Jessica, my question must be answered. Let’s get Lon on this thing!

By: grace

grace — Thu, 18 Jun 2009 10:15:17 +0000

i’m enjoying lime so much right now, so i’m thrilled about your simple substitution here. the poppy seeds are a nice change too, and although i giggle every time i say the word “curd,” these are undeniably gorgeous little gems.

By: Pearl

Pearl — Thu, 18 Jun 2009 02:09:50 +0000

oh such cute cookies!

By: Megan

Megan — Wed, 17 Jun 2009 23:52:52 +0000

Those cookies look lovely! I adore citrus curds.

By: jessica

jessica — Wed, 17 Jun 2009 20:09:52 +0000

Bill, I don’t know the answer to your question but you do have me wondering…When I was in HS, my brother and I took Tae Kwon Do classes and there was a Dunkin Donuts underneath our school that had a buy 1 dozen get 1 dozen free on Fridays thing. I used to eat a dozen donuts every Fri in the car ride home (no more than 10 minutes). I’m wondering now if I should have been eating 13 instead of 12, considering I am a baker and all.

By: oneshotbeyond

oneshotbeyond — Wed, 17 Jun 2009 18:28:19 +0000

sounds delicous and they look beautiful!