In Duane Reade the other day, I noticed a stack of new snack products: Flat Earth. The bag is well designed and definitely hinted that the inner contents might be healthy, and after reviewing the ingredient list, the product is fairly healthy, albeit highly processed food, what can you expect from a Frito Lay brand?

I snagged a bag of the Peach Mango Paradise flavor crisps. While I had no idea what to expect, I was hoping it would just be delicious, something like the Calbee Snapea Crisps, which are remarkably addicting and delicious. But alas, the Flat Earth crisps were anything but delicious. In fact, their logo (and website URL) is “Impossibly Good” — I joked with Jessica and Janny that it would be impossible for anyone to think these were good.

Jessica almost spit out the crisp she ate, thinking it was just horrible in flavor. Janny was not eager to comment on the flavor, I suspect not wanting to insult me for serving them… so she simply said they were crispy and would rather not eat more than the first one she tried. Unlike the ladies who gave up after just one, I tried at least 10 chips.

Sure the flavor was somewhat medicinal, and the texture was heavily influenced by the visible coating of sugar on the top, but I kept wondering how anyone could produce such a failure of a product. Although, in fairness, the Florida’s Natural Pocket Fruit Mix Bar I tried the other day was equally bad. Unlike the fruit mix bar, which I managed to eat in full, I could only find one permanent place for the Flat Earth chips… as shown below (hint: skip this product).

posted by Lon at 02:06 PM Filed under Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.