Martha Stewart Living Omnimedia, Inc. is acquiring Emeril Lagasse’s cookbook, television show, and kitchen product franchise for a minimum of $45 million dollars, with a potential upside of $70 million. The New York Times has the story.

It now looks like my review of Emeril, back in March of 2007 was dead on! Specifically, the part where I wrote:

The man really knows food. But lately (last four years?) he has become 100% entertainment and marketing. He’s so eager for you to buy his knives and spices, and to visit Disney World to see his restaurants, that he forgets to cook.

Thanks to Steve who sent in this story!

posted by Lon at 10:54 AM Filed under Celebrities. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.