While thumbing through this week's issue of New York Magazine earlier today, I noticed a brilliant advertisement by Fage Yogurt, one of Jessica's picks. It's shown below...

In case it's hard to tell from this low resolution image, on the right page is a whole page of yogurt, with an imprint of the Tourneau watch from the left page! The ad first caught my attention because I opened the right page without having looked at the left page, so I spent 30 seconds trying to figure out what the imprint was supposed to be. Then after opening the book fully the design made sense.

This is another great campaign by Ogilvy. They also have this ad with Honora Pearls on the left page (also discussed on AdCritic).